I lead brand and creative direction across campaigns, identity systems, web, product, experiences, and AI-powered work, not as separate lanes, but as one connected practice. I don't wait for AI tools to mature before using them; I build the workflows my team needs, then use them to ship work that still feels human and on-brand.

Given my range of experience across tech, insurance, start-ups, and private equity-backed enterprise businesses, from small teams to global ones, what sets me apart is my modern approach to design thinking. AI is not a tool. It's a teammate, and I love being a first adopter and strategic champion for it, iterating and creating work that's known for its quality and impact on each business I work with. Let's build it together.