Kaitlin Murray
Kaitlin Murray
Kaitlin Murray
Kaitlin Murray

Dianthus Branding

Dianthus was the world's only AI-first e-commerce company - built from the ground up to help small to medium e-commerce brands grow faster than ever on a common AI platform that includes not just new technologies, but new AI-centric workflows, processes, and ways of working.

Client:

Dianthus

Role:

Designer

Date:

Jan 2022

Our logo embodies the core of the brand—artificial intelligence.

The abstract delta symbol represents change, reflecting our unique focus on AI. Its clean, modern design balances simplicity with complexity, showcasing the intersection of innovation and functionality at the heart of our work.

Led the complete rebranding of Dianthus in under 4 weeks through proactive stakeholder collaboration.