Kaitlin Murray
Kaitlin Murray
Kaitlin Murray
Kaitlin Murray

Modern Mutt Branding

Modern Mutt was a Shopify store offering a curated selection of unique products, including apparel and home goods, tailored for pet lovers.

Client:

Dianthus

Role:

Designer, Illustrator, Art Director

Date:

Nov 2021

Re-Brand: How can we create a more cohesive store name while simultaneously elevating the brand's overall look and feel.

The store was originally named Bainbridge Mercantile and offered a curated selection of pillows, totes, and art designed for backyard farmers, dog lovers, horse enthusiasts, beekeepers, and more.

Modern Mutt

We aimed to elevate the product quality and overall design of the brand. I hired a pet photographer, and under my art direction, we captured photos that instantly enhanced the website's appeal. For the logo, I focused on creating a clean and modern design, with a touch of playfulness to reflect a "sophisticatedly cute" brand identity.

Branding projects

Creative Leader + Product Designer

Kaitlin Murray

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Creative Leader + Product Designer

Kaitlin Murray

LinkedIn

Home

UI.UX

Branding

Print/Digital

About

Creative Leader + Product Designer

Kaitlin Murray

LinkedIn

Home

UI.UX

Branding

Print/Digital

About

Creative Leader + Product Designer

Kaitlin Murray

LinkedIn

Home

UI.UX

Branding

Print/Digital

About